Is Advertising on Snapchat Worth the Cash?

An article on Adweek reported that advertising for one day on Snapchat costs $750,000, which tops even the price of advertising on YouTube’s masthead by $250,000/day. Considering YouTube brings in more than 1 billion users each month, compared to Snapchat’s 30 million users, many ask the question if it’s worth it. What are your thoughts?

You Wish Your Instagram Was This Cool

Are you up on the current Instagram statistics?

200 Million Monthly Active Users
20 Billion Photos Shared in total
1.6 Billion Likes and 60 Million Photos shared every day

Worldwide, Instagram is being embraced by users, brands, and popular talented users who are hired by brands to promote their products. Check out one of our favorite Instagrammers below!

Oh, and don’t forget to check out our instagram here!

Do This One Thing to be Successful

I’m sorry for the linkbaity headline, but it plays so nicely into this really well produced video ad for GE’s Link lightbulbs. This is the best ad I’ve seen in a long while.

I really love Jeff Goldblum but I hate the evening routine of walking around my home shutting everything down. The combination of solving one problem while scratching my Golblum itch gets me quite excited.

I really wish I had a master switch somewhere, so I’ll definetly look into whatever system GE Link is part of.

This Prank Will Blow You Away

prankBrian Swichkow pranked his roommate in one of the most elaborate and tech savvy ways I’ve ever heard of. The full post explaining everything in his own words can be found here: http://mysocialsherpa.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/

The Back Story

The story begins when Brian finds a new roommate from Craigslist. They hit it off and become such good friends that the roommate plays a practical joke on Brian. All Brian alludes to is how the roommate tricked him into believing something that wasn’t true…and all of Brian’s friends knew about it, for more than two weeks.

What’s a guy to do? Publicly vow revenge, of course.

What happens next is nothing short of amazing.

An Audience of One

Brian had been playing around with Facebook’s custom Audience targeting tools and had wondered how small of an audience he could target. He decided that an audience of one would be perfect for his prank. His roommate never knew what was coming.

So Brian simply uploaded the email address his roommate used for his Facebook profile to the Audience tool and instantly created a Custom Audience of one. Read Brian’s post to find out about different ways to get a hold of people’s Facebook User ID to use in extremely targeted campaigns.

Seeding Paranoia

Brian decided to target his roommate with ads that were so specific about his personal life that he would get a serious case of paranoia. He hid his identity by using sidebar ads, and simply placed random links in the ads.

Sword Swallowing Pill Gagger

Brian’s roommate is a professional sword swallower that ironically has trouble swallowing pills.

So he made an ad targeted to sword swallowers that have trouble swallowing pills. The roommate understandably freaked out when he saw it and mentioned it to Brian.

Brian’s response was to up the ante with a series of equally bizarre campaigns.

The Big Reveal

Eventually Brian went too far, using an ad that was too specific; his roommate guessed and accused him of being behind it all.

Brian denied the allegations and stopped the ads. For a while, he forgot them.

Then Edward Snowden made his big announcement. At this point his roommate started showing serious signs of paranoia and refused to discuss anything over the phone.

For the big reveal you really should read Brian’s own post.

thankyou
Brian ends up making an ad where he fesses up. His roommate is shocked and impressed but seems to take the whole thing very well.