Hira Mustafa’s ironic, humorous videos join gooimusic

mygooi says channel is to include creativity across genres

DES MOINES, Iowa (June 24, 2015)

Short, humorous videos with unique cultural views, made by Hira Mustafa, are being added to the gooimusic channel, according to gooimusic creative director Jared Freiburg. The disruptive and creative YouTube channel (https://www.youtube.com/c/gooimusic) will feature the young artist’s funny and ironic perspective on living in two cultures.

“We are highlighting spoken and comedy presentations as well as vocal and instrumental music, just as the Grammys do,” says Freiburg. “While we continue to grow the literal music of gooimusic, we are also exploring ways to support all forms of fine art including dance, theater, visual art and more.”

Mustafa, a classmate of Freiburg’s at Valley High School in West Des Moines, Iowa, “is just an excellent person, professional, creative and knowledgeable in her field,” he notes. “She brings forth great ideas tuned to our target audience. She helps execute pathways to success with her knowledge of other cultures and her varied connections.”

Mustafa, 18, is known for her six-second looping videos on LookWhosHira (vine.co/u/945393810068926464), her Vine Channel, but says she is looking forward to using longer formats for gooimusic. She is also a photographer (www.facebook.com/mustafaphotographywdm).

Born in Dubai, Mustafa lived in Karachi, Pakistan, until moving to West Des Moines when she was three.

“I’ve been the in between child of two very separate cultures,” Mustafa says. “I gained perspective on my Pakistani background and can appreciate the irony and humor of diverse viewpoints. I have fun while my comedy helps people understand cultural similarities and differences.

“An example of this: Often times, people ask me about having to get married off at a very young age. Although there are circumstances where this happens, it certainly is not the common path of a woman in Pakistan. I made a Vine of an American character asking me about it. Buzzfeed put it in one of its articles. My comedy shed light on the stereotype.”

Video is key to her vision, she says, since “everything is transferring to online. You don’t watch TV unless it’s Netflix. The majority of the audience is focused on online videos so gooimusic is the perfect place for my humor.

About gooimusic

gooimusic  is a YouTube channel dedicated to the disruptive and the new. Starting with a jazz sensibility, it brings together musical genres and introduces talented performers and composers from all over the world who are creating revolutionary sounds and images.

About mygooi

mygooi™ is an energetic brand platform that is digital, creative, disruptive and global. Its portfolio of emerging products sizzles with IC/DC (Innovation and Creativity/Disruption and Community). mygooi’s utility and purpose are to bring people together with innovative digital products. Based in Des Moines, Iowa, and Chennai, India, mygooi lives where the sun always shines and has as its mission to Go Where the Life Is.™

See mygooi updates and watch gooination grow on Facebook at https://www.facebook.com/mygooi.

Mygooi supports the Cystic Fibrosis Foundation. Check them out at http://www.cff.org.

Media Contacts:

Richard Greb
mygooi
847-651-1445 / Richardg@mygooi.com

Mark Perlman
mygooi
312-315-0707 /
Markp@mygooi.com

 

The Ties that Bind: Networking with Style

Networking is hard, but it doesn’t have to be. Des Moines networking genius, Danny Beyer, reveals his greatest tips, tricks and inspirational stories in “The Ties that Bind: Networking with Style.” Get your copy of the #1 Amazon Personal Success best seller for $0.99 here, or purchase a hardcover edition here.

Fun fact: Danny Beyer was one of the original gooi ambassadors and we think his new book is super gooi! Want more from our bow-tie loving friend? Check out his Facebook page.

Grand View University Junior Wins mygooi™ Design Competition

Business page ideas bring new energy to gooisocial app

DES MOINES, Iowa (PRWEB) January 28, 2015

Ashley McKean, a design student at Grand View University, has won a competition to create a new business screen for mygooi’s gooisocial application, the company said.

McKean, who is from Des Moines, is a junior with a background in graphic design, communications and photography. You can check out her portfolio here (http://www.ashleymckeanphoto.com/blog).

Ashley McKean gave a new twist to the look of business pages in the gooisocial app.

Ashley McKean gave a new twist to the look of business pages in the gooisocial app.

mygooi sponsored the competition among 21 students taking interactive design with Cyndi Wiley, assistant professor of art and design at the Des Moines school and winner of a 2014-15 professional development award provided by The Principal Financial Group. Wiley said the competition fit seamlessly with her program in Interactive Media Technology and Human Computer Interaction, which is being funded, in part, by the award.

The free gooisocial app is business focused and driven by consumers. It does not include liking or a skewed fan base but has a gooi rating scale that allows local businesses to compete with large corporations.

“It’s an interactive innovative app that rewards businesses for good service, and users for their feedback,” said mygooi founder and president Jay Namboor. “For businesses, gooisocial is a customizable, all-inclusive platform. It grows as their needs, products and fan base grow. This is the app that everyone will want to download.”

“We chose Ashley because we felt she took the most innovative approach in creating a completely new design,” said digital media specialist Kate Chamberlin, part of mygooi’s three-judge panel for the competition. “We also felt she captured and focused on the most important aspects of gooisocial, such as the proximity-based news feed and social activity.”

The other judges were brand marketing manager Jaclyn Franchetti and graphic designer Gabby Gaulke.

“We were really impressed with the Grand View University graphic design program and the students we worked with,” said Namboor. “They were professional, inquisitive and many of them put great effort into their app designs. We feel this relationship between mygooi and Grand View will continue to grow.”

Chamberlin said mygooi challenged the students to create a user interface (UI) that maintains the consistency of the app’s theme and purpose. “We made a presentation about gooisocial, walking them through each screen and the app’s functionality. Then we looked for the most innovative design.”

Competition guidelines said the UI had to be easy to navigate for all ages, but could be focused on males and females ages 20 through 40.

gooisocial (http://www.gooisocial.com, http://mygooi.com/products/gooisocial/), a free mobile social app, highlights businesses, places, people and things that are one-of-a-kind. Something gooi is not something you like; it’s something you or your trusted buddies in the gooiverse love. The app is available for iOS (https://itunes.apple.com/us/app/gooisocial/id900305840?mt=8) and android (https://play.google.com/store/apps/details?id=com.gooi.social).

Grand View University, founded in 1896, is a private not-for-profit liberal arts university offering bachelor’s and master’s degrees. It offers a career-oriented, liberal arts–grounded curriculum at two campus locations in greater Des Moines.

About mygooi

mygooi™ is an energetic brand platform that is digital, creative, disruptive and global. Its portfolio of emerging products sizzles with IC/DC (Innovation and Creativity/Disruption and Community). mygooi’s utility and purpose are to bring people together with innovative digital products. Based in Des Moines, Iowa, and Chennai, India, mygooi lives where the sun always shines and has as its mission to Go Where The Life Is.™

See mygooi updates and watch gooination grow on Facebook at https://www.facebook.com/mygooi.
Visit our website and download apps at http://www.mygooi.com.
mygooi supports the Cystic Fibrosis Foundation. Check them out at cff.org.

Media Contacts:
Richard Greb
mygooi
847-651-1445 / Richardg(at)mygooi.com

Mark Perlman
mygooi
312-315-0707 / Markp(at)mygooi.com

Travel, Have a Lot of Fun, and Get Paid Doing It.

AlexThinkWorking overseas is a dream for many, but not something most professionals can turn into a reality. It takes money, time, excellent planning skills, and an extremely social personality to handle the experiences people encounter when studying or working in an unfamiliar country and culture.

Lucky for us at gooiHQ, we got the chance to learn alongside our newest gooiagent as he makes his way working around the world. Alex Benedikz, a 21 year old energetic, ambitious, Sweden-born agent of goo, joined our team all the way from his travels in Tokyo, Japan.

Alex goes gooi on Television

During Alex’s stay at gooiHQ, we bombarded him with questions about his travels, his impressions and his gooi lifestyle. Of course, we weren’t the only curious ones; Alex got interviewed by ABC5 regarding the infamous Iowa/Iowa State football rivalry. The irony is that Alex, who happened to visit one of the few states without an NFL team, had no idea how nuts Iowans go over their college football teams. And the lucky news crew picked the one guy without a clue to sing the fight song for his favorite Iowa team.

Vine Across the Globe

When he wasn’t avoiding massive crowds of crazed football fans, Alex spent his days in Des Moines making innovative, creative, and disruptive Vine videos, which show viewers what it means to live each day in a gooi way.

His positive attitude, energy, and love for learning new things about the world made a positive impact on our team.

However, as it came time for Alex to move on once again, it was no surprise to learn that his biggest dream was to never stay in one position for more than a month.

Hopping from country to country allows Alex to make interesting comparisons about each place, while learning more about himself along the way.

Best thing about the US is….

We were very curious about his impressions of the United States, and were pleased [albeit slightly confused] to hear his favorite things about our country are Reese’s Peanut Butter Cups and Walmart, because it is open 24/7. He might have mumbled something else about having amazing opportunities, impeccable fashion, and the world’s friendliest people, but we didn’t quite catch it all.

While we certainly made a positive impression on Alex, he never quite did get the appeal of coffee creamer. [Bollocks].

Prior to his time in the states, Alex spent 9 months living and working in Tokyo, Japan, a very innovative and disruptive place according to his crazy stories. “Whether it’s people eating turtles and live squid, or 250kg sumo wrestlers [~550lbs] having a chat about ancient Japanese ninjas, you won’t be disappointed if you visit.”

Where the Sun Always Shines

The next place on his bucket list is Africa, because he believes it’s one of the most interesting places in the world. [We agree; can we come visit?]

We were sad to see Alex go, but thrilled to see him move on to his next adventure. Keep your eye on this gooi guy; he just might be in your country next.