How MaxMyTV is set to change the way you watch TV

maxmytvheadTV is becoming an increasingly social two-screen experience. Who hasn’t watched a game while following the debate on Twitter or joined in a live-tweeting Sharknado event?

MaxMyTV is a new Kickstarter for a hub that brings social media integration directly to your TV. The hub is not just limited to social media but also brings sophisticated home automation and Android apps to your couch!

What makes MaxMyTV different from other multimedia/social media hubs like the Apple TV, Xbox One and Chromecast is the home automation features it has. When working together with MaxMyTV sensors the hub can:

  • create an automated home security system that will detect movement and send the pictures to you wherever you are
  • alert you to someone at the front-door with a live camera feed
  • monitor your power usage in the house
  • let you know where your pet is and when it’s making a run for the garden
  • secure your house when you’re out and detect when windows and doors are open

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Like most stuff on Kickstarter this comes with an app so that you can monitor and control your smart home using your smartphone as well as your TV.

As it’s running on Android you have access to a huge library of apps and MaxMyTV promises to overlay detailed stats over the game so that you can keep up with action as it happens as well as getting your moneyball stat nerdery on.

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There is no doubt that MaxMyTV has a lot to live up to, but they seem to be well on their way. Check out the demo videos on the Kickstarter page to see the hub in action.

If you’ve ever dreamt of owning a robot butler that will do your bidding with a suitable degree of robo-british snark then this may just be the next best thing. I’m assuming the Michael Caine voice module will be made available with version 2.0.

Lessons from indie gaming

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If you think you are competing in a competitive social media environment, think again. Compared to the cutthroat and tech savvy world of game development most business have it relatively easy. However despite the shark tank like nature of this industry the last few years has seen the rise of smaller independent game developers, who through clever use of social media have managed to contend with game studio behemoths with multimillion dollar advertising budgets.

So how have these indie studios managed to compete? Two main factors are the rise of crowdfunding and social media. However the crowdsourcing sites like Kickstarter have in some ways only increased the competition for smaller developers, as small developers vie to gain the attention of fickle crowd funders. Considering that gamers have poured over $200 million into games projects over the last four years, it is not surprising that so many are ignoring the traditional publisher funded model.

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