The “Big Dumb Ice Cream Stand”

One look at Travel Channel’s Instagram feed will have you planning your next vacation. But among the dreamy photos, this small non-dairy ice cream shack caught our eye.

Upon closer review, it turns out this shack is actually quite famous in Maui, and undeniably gooi.

When you Google search them, you learn their tagline is “Coconut Glen’s Big Dumb Ice Cream Stand,” and we’ll admit right now they’ve cracked the code on gooi marketing.


One look at their website gives you a complete snapshot of the shop’s personality. All the text rhymes, the photos are adorable, and its customer reviews are outstanding. Take a look for yourself!

Is Advertising on Snapchat Worth the Cash?

An article on Adweek reported that advertising for one day on Snapchat costs $750,000, which tops even the price of advertising on YouTube’s masthead by $250,000/day. Considering YouTube brings in more than 1 billion users each month, compared to Snapchat’s 30 million users, many ask the question if it’s worth it. What are your thoughts?

We’ve Got Your Christmas Stats Right Here!

gooibiz Experts: Get Your Eye on the Brazilian Market

The biggest market in Latin America, Brazil, is both challenging and full of amazing potential for tech development. Last week we looked at Latin American social media trends, but today we are focusing on Brazil. With last year’s World Cup and the 2016 Rio Games, Brazil looks set to stay in the global limelight for the next two years at least. While Brazil has shown a lot of positive growth, it is not without challenges. Any business thinking about entering Brazil will have to decide how to best reach Brazilian customers. Below is a primer to help you make the right decision to get the best bang for your marketing buck.


Your Paleo Diet 411

What’s the dealio with Paleo? We may be cross-promoting, but we think you should follow @gooihealth for all things…well…health related.

You Wish Your Instagram Was This Cool

Are you up on the current Instagram statistics?

200 Million Monthly Active Users
20 Billion Photos Shared in total
1.6 Billion Likes and 60 Million Photos shared every day

Worldwide, Instagram is being embraced by users, brands, and popular talented users who are hired by brands to promote their products. Check out one of our favorite Instagrammers below!

Oh, and don’t forget to check out our instagram here!

10 Things We Love About Black Friday (said no one ever)

Whether you partake in Black Friday or not, the extensive news coverage of the infamous shopping holiday sheds light on consumerism in America.

While our Scandinavian agents of goo only know it as a day “for Americans to get even more crazy about buying stuff,” and a once-a year “opportunity for businesses to hype up interest in their products with crazy low prices,” our U.S. agents are much more cynical.

Stampedes, thefts, fights and even deaths that have occurred put the black mark on Black Friday. You’ve seen it all, heard it all, and if you were smart, avoided it all!

But if you plan on braving the crowds this year, we can assure these are the top 10 things you won’t hear.

Things You’ll Never Hear On Black Friday

1. “Let’s line up 3 weeks early so we can get a new camera!” (Oh wait… that did happen).

2. “Here, you can have my spot in line, I’ll wait in the back for my friends.”

3. “Let’s give our money to the Salvation Army bell ringers instead.”

4. “They are out of shopping carts! Oh well, we can carry everything to burn off those Thanksgiving calories.”

5. “Awh how nice of that man to give up the last flat screen TV.”

6. “50% off is so not worth it, and I don’t really need it after all.”

7. “We’re not in a hurry, let’s choose the longer line so we can talk.”

8. “I’m just here for fun, not to shop; we’re focusing on the true meaning of Christmas this year and not getting sidetracked by extravagant gifts.”

9. “Oh the news is on! Let’s watch and see how peacefully everything went today. Wow, no one got trampled!”

10. And our personal favorite… “Black Friday makes me really appreciate the beauty in humanity.”

*Fun fact: Pushing a cart up and down those aisles for an hour can burn more than 250 calories. Don’t forget to carry your items to the car yourself for even more healthy calorie-burning fun.

But if you are one of those Black Friday crazed shoppers, far be it for us to stand in your way (trust me, there will be plenty of other people standing in your way shortly). Download this year’s #1 Black Friday app to get the best deals before anyone else.

This Prank Will Blow You Away

prankBrian Swichkow pranked his roommate in one of the most elaborate and tech savvy ways I’ve ever heard of. The full post explaining everything in his own words can be found here:

The Back Story

The story begins when Brian finds a new roommate from Craigslist. They hit it off and become such good friends that the roommate plays a practical joke on Brian. All Brian alludes to is how the roommate tricked him into believing something that wasn’t true…and all of Brian’s friends knew about it, for more than two weeks.

What’s a guy to do? Publicly vow revenge, of course.

What happens next is nothing short of amazing.

An Audience of One

Brian had been playing around with Facebook’s custom Audience targeting tools and had wondered how small of an audience he could target. He decided that an audience of one would be perfect for his prank. His roommate never knew what was coming.

So Brian simply uploaded the email address his roommate used for his Facebook profile to the Audience tool and instantly created a Custom Audience of one. Read Brian’s post to find out about different ways to get a hold of people’s Facebook User ID to use in extremely targeted campaigns.

Seeding Paranoia

Brian decided to target his roommate with ads that were so specific about his personal life that he would get a serious case of paranoia. He hid his identity by using sidebar ads, and simply placed random links in the ads.

Sword Swallowing Pill Gagger

Brian’s roommate is a professional sword swallower that ironically has trouble swallowing pills.

So he made an ad targeted to sword swallowers that have trouble swallowing pills. The roommate understandably freaked out when he saw it and mentioned it to Brian.

Brian’s response was to up the ante with a series of equally bizarre campaigns.

The Big Reveal

Eventually Brian went too far, using an ad that was too specific; his roommate guessed and accused him of being behind it all.

Brian denied the allegations and stopped the ads. For a while, he forgot them.

Then Edward Snowden made his big announcement. At this point his roommate started showing serious signs of paranoia and refused to discuss anything over the phone.

For the big reveal you really should read Brian’s own post.

Brian ends up making an ad where he fesses up. His roommate is shocked and impressed but seems to take the whole thing very well.