mygooi says channel is to include creativity across genres
DES MOINES, Iowa (June 24, 2015)
Short, humorous videos with unique cultural views, made by Hira Mustafa, are being added to the gooimusic channel, according to gooimusic creative director Jared Freiburg. The disruptive and creative YouTube channel (https://www.youtube.com/c/gooimusic) will feature the young artist’s funny and ironic perspective on living in two cultures.
“We are highlighting spoken and comedy presentations as well as vocal and instrumental music, just as the Grammys do,” says Freiburg. “While we continue to grow the literal music of gooimusic, we are also exploring ways to support all forms of fine art including dance, theater, visual art and more.”
Mustafa, a classmate of Freiburg’s at Valley High School in West Des Moines, Iowa, “is just an excellent person, professional, creative and knowledgeable in her field,” he notes. “She brings forth great ideas tuned to our target audience. She helps execute pathways to success with her knowledge of other cultures and her varied connections.”
Mustafa, 18, is known for her six-second looping videos on LookWhosHira (vine.co/u/945393810068926464), her Vine Channel, but says she is looking forward to using longer formats for gooimusic. She is also a photographer (www.facebook.com/mustafaphotographywdm).
Born in Dubai, Mustafa lived in Karachi, Pakistan, until moving to West Des Moines when she was three.
“I’ve been the in between child of two very separate cultures,” Mustafa says. “I gained perspective on my Pakistani background and can appreciate the irony and humor of diverse viewpoints. I have fun while my comedy helps people understand cultural similarities and differences.
“An example of this: Often times, people ask me about having to get married off at a very young age. Although there are circumstances where this happens, it certainly is not the common path of a woman in Pakistan. I made a Vine of an American character asking me about it. Buzzfeed put it in one of its articles. My comedy shed light on the stereotype.”
Video is key to her vision, she says, since “everything is transferring to online. You don’t watch TV unless it’s Netflix. The majority of the audience is focused on online videos so gooimusic is the perfect place for my humor.
gooimusic is a YouTube channel dedicated to the disruptive and the new. Starting with a jazz sensibility, it brings together musical genres and introduces talented performers and composers from all over the world who are creating revolutionary sounds and images.
mygooi™ is an energetic brand platform that is digital, creative, disruptive and global. Its portfolio of emerging products sizzles with IC/DC (Innovation and Creativity/Disruption and Community). mygooi’s utility and purpose are to bring people together with innovative digital products. Based in Des Moines, Iowa, and Chennai, India, mygooi lives where the sun always shines and has as its mission to Go Where the Life Is.™
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