Hira Mustafa’s ironic, humorous videos join gooimusic

mygooi says channel is to include creativity across genres

DES MOINES, Iowa (June 24, 2015)

Short, humorous videos with unique cultural views, made by Hira Mustafa, are being added to the gooimusic channel, according to gooimusic creative director Jared Freiburg. The disruptive and creative YouTube channel (https://www.youtube.com/c/gooimusic) will feature the young artist’s funny and ironic perspective on living in two cultures.

“We are highlighting spoken and comedy presentations as well as vocal and instrumental music, just as the Grammys do,” says Freiburg. “While we continue to grow the literal music of gooimusic, we are also exploring ways to support all forms of fine art including dance, theater, visual art and more.”

Mustafa, a classmate of Freiburg’s at Valley High School in West Des Moines, Iowa, “is just an excellent person, professional, creative and knowledgeable in her field,” he notes. “She brings forth great ideas tuned to our target audience. She helps execute pathways to success with her knowledge of other cultures and her varied connections.”

Mustafa, 18, is known for her six-second looping videos on LookWhosHira (vine.co/u/945393810068926464), her Vine Channel, but says she is looking forward to using longer formats for gooimusic. She is also a photographer (www.facebook.com/mustafaphotographywdm).

Born in Dubai, Mustafa lived in Karachi, Pakistan, until moving to West Des Moines when she was three.

“I’ve been the in between child of two very separate cultures,” Mustafa says. “I gained perspective on my Pakistani background and can appreciate the irony and humor of diverse viewpoints. I have fun while my comedy helps people understand cultural similarities and differences.

“An example of this: Often times, people ask me about having to get married off at a very young age. Although there are circumstances where this happens, it certainly is not the common path of a woman in Pakistan. I made a Vine of an American character asking me about it. Buzzfeed put it in one of its articles. My comedy shed light on the stereotype.”

Video is key to her vision, she says, since “everything is transferring to online. You don’t watch TV unless it’s Netflix. The majority of the audience is focused on online videos so gooimusic is the perfect place for my humor.

About gooimusic

gooimusic  is a YouTube channel dedicated to the disruptive and the new. Starting with a jazz sensibility, it brings together musical genres and introduces talented performers and composers from all over the world who are creating revolutionary sounds and images.

About mygooi

mygooi™ is an energetic brand platform that is digital, creative, disruptive and global. Its portfolio of emerging products sizzles with IC/DC (Innovation and Creativity/Disruption and Community). mygooi’s utility and purpose are to bring people together with innovative digital products. Based in Des Moines, Iowa, and Chennai, India, mygooi lives where the sun always shines and has as its mission to Go Where the Life Is.™

See mygooi updates and watch gooination grow on Facebook at https://www.facebook.com/mygooi.

Mygooi supports the Cystic Fibrosis Foundation. Check them out at http://www.cff.org.

Media Contacts:

Richard Greb
847-651-1445 / Richardg@mygooi.com

Mark Perlman
312-315-0707 /


Global Director for gooisocial Business Development Named

mygooi™ said it has named Ron Aylward to be global director of business development for its gooisocial media platform.

“We’re pleased to be able to draw on Ron’s strong international background,” said CEO Paul N. Greenwood, noting Aylward was most recently director of international franchise operations for health-and-wellness product retailer GNC Holdings.

“Our initial focus will be the SMB market in Latin America,” said Aylward. “The gooisocial media app is an incredibly useful tool for small and medium businesses to connect with customers. It is a steadily improving, business to business to customer tool, which develops a network that builds customer awareness and involvement.

“Businesses and customers can work closely together using gooisocial. It’s a great way for a customer who needs a product or service to connect with a business that has good reviews from trusted sources. It saves them time and effort, and they can negotiate right on their smart devices. Plus businesses can get immediate feedback on how well they’re doing, which gives them the opportunity to enhance performance.”

Greenwood noted that mygooi is developing exciting features it will be adding to the gooisocial platform over the next few months.

Aylward, who will be based in Florida, said he plans to have an advisory board in place by the end of the year, with members representing Mexico, Central America and the Caribbean, and South America. “The board will provide insights on how to serve the region better,” he said, adding that once Latin American operations are in place, he will be looking to opportunities in Asia’s SMB market.

Aylward led specialty retailer Starbucks Coffee Company’s international license division as vice president of operations and was regional director for chocolate-maker Godiva’s Midwest division before going to GNC.

Media Contacts

Richard Greb
847-651-1445 / Richardg(at)mygooi(dot)com

Mark Perlman
312-315-0707 / Markp(at)mygooi(dot)com