Hira Mustafa’s ironic, humorous videos join gooimusic

mygooi says channel is to include creativity across genres

DES MOINES, Iowa (June 24, 2015)

Short, humorous videos with unique cultural views, made by Hira Mustafa, are being added to the gooimusic channel, according to gooimusic creative director Jared Freiburg. The disruptive and creative YouTube channel (https://www.youtube.com/c/gooimusic) will feature the young artist’s funny and ironic perspective on living in two cultures.

“We are highlighting spoken and comedy presentations as well as vocal and instrumental music, just as the Grammys do,” says Freiburg. “While we continue to grow the literal music of gooimusic, we are also exploring ways to support all forms of fine art including dance, theater, visual art and more.”

Mustafa, a classmate of Freiburg’s at Valley High School in West Des Moines, Iowa, “is just an excellent person, professional, creative and knowledgeable in her field,” he notes. “She brings forth great ideas tuned to our target audience. She helps execute pathways to success with her knowledge of other cultures and her varied connections.”

Mustafa, 18, is known for her six-second looping videos on LookWhosHira (vine.co/u/945393810068926464), her Vine Channel, but says she is looking forward to using longer formats for gooimusic. She is also a photographer (www.facebook.com/mustafaphotographywdm).

Born in Dubai, Mustafa lived in Karachi, Pakistan, until moving to West Des Moines when she was three.

“I’ve been the in between child of two very separate cultures,” Mustafa says. “I gained perspective on my Pakistani background and can appreciate the irony and humor of diverse viewpoints. I have fun while my comedy helps people understand cultural similarities and differences.

“An example of this: Often times, people ask me about having to get married off at a very young age. Although there are circumstances where this happens, it certainly is not the common path of a woman in Pakistan. I made a Vine of an American character asking me about it. Buzzfeed put it in one of its articles. My comedy shed light on the stereotype.”

Video is key to her vision, she says, since “everything is transferring to online. You don’t watch TV unless it’s Netflix. The majority of the audience is focused on online videos so gooimusic is the perfect place for my humor.

About gooimusic

gooimusic  is a YouTube channel dedicated to the disruptive and the new. Starting with a jazz sensibility, it brings together musical genres and introduces talented performers and composers from all over the world who are creating revolutionary sounds and images.

About mygooi

mygooi™ is an energetic brand platform that is digital, creative, disruptive and global. Its portfolio of emerging products sizzles with IC/DC (Innovation and Creativity/Disruption and Community). mygooi’s utility and purpose are to bring people together with innovative digital products. Based in Des Moines, Iowa, and Chennai, India, mygooi lives where the sun always shines and has as its mission to Go Where the Life Is.™

See mygooi updates and watch gooination grow on Facebook at https://www.facebook.com/mygooi.

Mygooi supports the Cystic Fibrosis Foundation. Check them out at http://www.cff.org.

Media Contacts:

Richard Greb
847-651-1445 / Richardg@mygooi.com

Mark Perlman
312-315-0707 /


Could Science Explain Your Favorite Songs?

Today’s post was written by Kaci Young, intern at Mygooi.

Remember that song you listened to 50 times a day for a week straight? The one that when it came on the radio, you couldn’t help but immediately break out your embarrassing dance moves or aim for the notes you should’ve left unsung. We’re talking about the songs you still somehow know all the words to years later.

A good song is more than just a catchy jingle and solid lyrics; some argue that science can explain what makes a good tune stick.

According to a CNET study combining science and technology, subjects were recruited to play a game measuring how long it took people to remember the name or chorus of up to 1,000 popular songs dating back several years.

Another study by UpVenue explains that there might be 4 key factors that extremely catchy songs have in common. They contain detailed musical phrases, pitch changes in the chorus, male singers, and songs where male voices were uniquely high in range. Good or bad, we still can’t get those songs out of our heads!

So what do we do with this information? Our very own Agents of goo spent hours researching our top 15 most-annoyingly catchy songs too.

#15 “Blue” –Eiffel 65

No, not the color blue! The one about the guy that lives in a blue world all day and all night, and everything he sees is just blue like him inside and outside. The guy with the blue house, the blue little window, and the blue corvette because he ain’t got nobody to listen to. Remember? Duh.

#14 “Mickey” –Toni Basil

We’re not talking about Mickey Mouse here. We are talking about the one crush you had back in your high school days. Yes, his name was Mickey. You remember because he was oh-so-fine that he blew your mind!

#13 U Can’t Touch This –MC Hammer

The perfect song when you feel on top of the world because of your fresh new kicks. It perfectly describes the unstoppable feeling you get when – and what else can we say but – no one can touch this! He’s been blessed with a mind to rhyme.

#12 “Witch Doctor” –Cartoons

What’s the magic word? No, not abra cadabra or open sesame. It’s ooh eeh ooh ah aah ting tang… walla walla bing bang. So, try that when you’re locked out of your house, casting a spell on your worst enemy, or fighting off a wicked sorcerer.

#11 “Livin’ La Vida Loca” –Ricky Martin

Let’s all follow the girl that’s living the crazy life, because who doesn’t to be admired by Ricky Martin??

#10 “Baby One More Time” –Britney Spears

Fighting with your boyfriend? Going through a breakup with unresolved feelings? Britney says it all for you.

#9 “Beat It” –Michael Jackson

We love this gooi classic! We dare you to try out some of Michael’s sweet moves, and then share with us on Facebook!

#8 “Barbie Girl” -Aqua

That one song you never fully really realized what the lyrics actually meant… Oh well, no one really likes Barbie anyway. Good thing it’s only a phase!

#7 “Macarena” – Los Del Rio

C’mon, you couldn’t forget the dance if you wanted to!

#6 “We Are The Champions” –Queen

What did you win when you sang this? We hope it was a million dollars and that you’re feeling generous.

#5 “YMCA” – Village People

Now that you’re done with the Macarena, keep workin’ it at the YMCA. Move those arms!

#4 “Livin’ On A Prayer –Bon Jovi

PREACH. We all have those moments.

#3 “Eye of The Tiger” –Survivor

We just can’t help our feet from tapping or walking with a little edge in our step when we hear this song.

#2 “Mambo N0. 5” –Lou Bega

We’re not judging, but that’s a lot of women!

#1 “Wannabe” –Spice Girls

Ladies, did you ever have a sleepover where you watched the movie and then danced and sang to this song? For all you men out there, don’t be ashamed if you did too.


Because It’s Monday…

Here’s some virtual coffee to put some gooi pep in your step.

Fun fact: New Yorkers drink almost 7 times more coffee than other cities in the US. Click here for more strange facts about the most important beverage in the world.

Check out Noah Kalina’s work on Instagram.

You Wish Your Instagram Was This Cool

Are you up on the current Instagram statistics?

200 Million Monthly Active Users
20 Billion Photos Shared in total
1.6 Billion Likes and 60 Million Photos shared every day

Worldwide, Instagram is being embraced by users, brands, and popular talented users who are hired by brands to promote their products. Check out one of our favorite Instagrammers below!

Oh, and don’t forget to check out our instagram here!