One look at Travel Channel’s Instagram feed will have you planning your next vacation. But among the dreamy photos, this small non-dairy ice cream shack caught our eye.
Upon closer review, it turns out this shack is actually quite famous in Maui, and undeniably gooi.
When you Google search them, you learn their tagline is “Coconut Glen’s Big Dumb Ice Cream Stand,” and we’ll admit right now they’ve cracked the code on gooi marketing.
One look at their website gives you a complete snapshot of the shop’s personality. All the text rhymes, the photos are adorable, and its customer reviews are outstanding. Take a look for yourself!