The new Starbucks is here!
— SFGate (@SFGate) December 5, 2014
“Starbucks is delving into the high-end coffee market with a new kind of store that looks nothing like the coffee chain we know.
The first Starbucks Reserve Roastery and Tasting Room opened Friday in Seattle, and the company has plans to build another 100 locations in the coming years.” – SFGate.com
The New York Times calls the new Starbucks Reserve Roastery and Tasting Room, “part retail store, part manufacturing facility and part theater.”